About
Why we exist
Not a charity. Not a donation platform. A community that turns rescue into something you belong to.
The moment it started
There's a cat we found on a Tuesday night near Al Quoz. She had a wire wrapped around her back leg — something she'd clearly been dragging for days. We took her to the vet. AED 1,400. We paid it. Vet said she'd make a full recovery.
We posted about it on Instagram. 47 messages in an hour. People wanted to help. People wanted to know how she was doing. They wanted updates. They wanted to be part of it.
That's when it clicked. People don't just want to donate. They want to join. They want to follow the journey. They want to feel the moment a cat eats on their own for the first time, or takes their first steps, or goes home.
The Purr Project is what happens when you build the infrastructure for that feeling — for every rescue, at scale, in a city full of strays and people who genuinely care.
Our Vet Partner
Dr. Farah Al Rashid
Al Safa Veterinary Clinic, Dubai
“What The Purr Project has built is different from anything I've seen in Dubai. The transparency, the storytelling, the way they get the community involved — it changes how people relate to rescue. I've been a vet for 12 years. These cats get better faster because people are rooting for them.”
Where your money goes
Every dirham tracked. Every cat named.
We publish a full public ledger updated monthly. View ledger →
Where this is going
We started with one cat. Then three. Now this. The goal has never changed: make rescue feel like something you belong to, not something you scroll past.
Dubai is a city with hundreds of thousands of strays and one of the most generous, community-driven populations in the world. We're building the infrastructure to connect them — permanently, at scale, and with the kind of story that doesn't let you look away.
“Not just Dubai. Not just cats. A movement.”
Ready to join your first rescue?
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